Renting and Price

Corey Allen BA504 February 19,2013 Abstract In 1997, Netflix became the original online movie by hop out Rental Company. Hastings and Randolph co-founded the company. By 1999, they had come up with a $19. 99 per month set plan for customer to rent as more movies that they precious with no late angles. In 2011, Netflix shocked their customers with their b atomic number 18-assed terms plan by splitting the streamlining of movies to one price and DVD by mail with another(prenominal) price. With the change, Netflix lost one million customers. Pertinent facts in the caseThe pertinent facts in this case study are that in 1997, Reed Hastings and Marc Randalph co-founded Netflix. Hastings was disconnected due to late fees he received when he went to return movies that he had rented six weeks earlier. At first, when Hastings came up with the idea, VHS tapes were used for rental, so the cost to ship VHS tapes was too expensive. Then one of Hastings friends advised him of the new DVD t echnology. With the new DVD technology, Hastings packages the DVDs in a single envelope and shipped it to himself to see if the DVD would be damaged.When he received the DVD and found that it was undamaged, he began to create mail-order movie rental business. When Netflix first started, the price to rent a movie was $4 with a $2 shipping fee. With this new service, customers were sufficient to have movies mailed to them, but they had to be confirm by a certain date or they would be charged late fees. In 1999, Netflix launched a new subscription service, which gave their customers unlimited rentals for a monthly fee of $15. 95 per month. With the subscription, subscribers were able to rent four movies per month.Within a year, Netflix improved the unlimited movies subscription plan and changed the price to $19. 99 per month. With the new plan, customers were able to rent as more movies as they desire and they could keep them as long as they wanted, but they could only keep four mov ies at a time. By 2007, Netflix had him a major(ip) milestone by hitting one billion movie rental deliveries. That same year, Netflix introduced streamlining of movies directly to either the customers home computer. By 2008, customers were able to stream movies through their game consoles.With customers now able to stream movies directly to their computer or game consoles, Netflix came out with a price plan of $9. 99 per month for streamlining and DVD rental by mail. What is the situation? In 2011, Netflix announced that they would be separating the streamlining of videos and DVD by mail into two subscription prices. The price for streamlining would be $7. 99 per month and DVD by mail would be $7. 99 per month, so if you wanted to both stream movies and rent movies by mail, you would have to pay two different subscription fees.Netflix also announced that the movie by mail service would be run through qwikster. com. With the price increase of 60% and the announcement of the new webs ite, Netflix lost one million subscribers, taking there subscription total of 25 million, down to 24 million subscribers. Along with the loss of subscribers, Netflixs stock price dropped from a value of $298 to $169, which is a 40% loss in value. Who is involved? Reed Hastings was who was involved with the price change and he released a didactics on September 18, 2011 stating that he had messed up with the way the price change took place.He went on to try and explain why the price change took place. What are the pertinent issues? The pertinent issues are that when Netflix announced the price change, they made the change fast and did not give their subscriber a chance to decide what they wanted to do. essentially Netflix announced the price change and made the change. By not giving their subscribers a chance to think about the new price change, they just went with it. By doing this, Netflix lost one million subscribers. These price changes not only affected the subscribers, it also affected their stock price.If Netflix would have gave more of a notice and the conclude behind the price change, maybe they would not have lost as many subscribers. Recommendations for Netflix The actions that I would recommend for Netflix to recover from a marketing misdirection are that they should have eased into the new price plan or offer a promotional price to their current subscriber. For example, Netflix could have announced the new price plan and at the same time with the new price plan, they could have given their current customer a free trial so that they had the alternative of either paying the $7. 99 for either the stream lining or the DVD by mail.By allowing their customers the free trial, Netflix would be showing their customers that they appreciate their business, but they necessitate to make the price change to fit all customers need. I believe the theory break from reality for Netflix hit hard when they lost so many subscribers. With the price change and loss i n subscribers, it opened the doors for Amazon to retain some of the Netflix subscribers. How the arrived to their decision? Netflix arrived to the decision to split the membership in two when they effected that even with the streamlining of movies customers were still renting movies by mail.Netflix also realized that not all there subscriber were taking advantage of the streamlining and the subscribers were only renting movies by mail. So by splitting the subscription into two price plans, customers had the choice of streamlining, renting by mail, or both. Conclusion I think the price change was demand for Netflix, but I think they approached it the wrong way. I was one of the million subscribers who canceled their subscription due to the price change. But even with that said, after about two year, Im now back with Netflix and Im subscribing to the streamlining of videos.

Existentialism in Camus and Kafka Essay

Franz Kafkas The transfiguration and Albert Camus The Outsider, both feature protagonists in situations out of which arise existentialist values. existentialist philosophy is a philosophy that emphasizes the uniqueness and isolation of the individual experience in a hostile or indifferent universe, regards hu gay existence as unexplainable, and stresses freedom of choice and responsibility for the consequences of unmatcheds acts. In The Metamorphosis the protagonist, Gregor Samsa, realizes his existentialism towards the end of the novella.In contrast, Monsieur Meursault, the protagonist in The Outsider, knows of his existentialism, just realizing his lifes lack of meaning moments after he is sentenced to death. Despite the somewhat absurd nature of The Metamorphosis, and the realistic nature of The Outsider, similar values are communicated to the ref. The easiest to pick out macrocosm that it is up to the individual to gain his/her own life, and that the inhuman behaviour pres ented by both protagonists will correcttually lead to truly bad things namely death in both novellas.These deaths are, however, very different, as are the methods through which Kafka and Camus have made each novel nonhing but a philosophy put into images. Meursault (the narrator) in The Stranger only sees and only wants to see the absolute truth in party. The readers first encounter with him Mama died today. Or yesterday maybe, I dont know. I got a telegram from the home Mother deceased. Funeral tomorrow. Faithfully yours. That doesnt mean whatsoeverthing. Maybe it was yesterday. immediately gives an impression of a lack of emotion towards the end of his mother.This lack of emotion highlights the existentialist ideal that we all die, so it doesnt matter what life we have while we are a hump. We simply exist, as did Meursault. It becomes apparent, as the novella unfolds, that Meursault has acquired an animal like indifference towards society. His interactions with his neighbo ur Raymond are an example of his indifferences. It never dawns upon Meursault that society does not condone his interactions with the pimp, avoided by his community. Meursault simply acts to fill his time. existence a single man, he has a lot of time to fill, and finds the weekends passing particularly slowly. While the scene passes slowly before Meursault, Camus text flows quickly. He uses short-change sharp sentences to convey an atmosphere devoid of emotion or feeling. This is especially effective between pages 21 and 24, at the end of chapter two, when Meursault is giving a descriptive narrative of the life outside his window on a typical Sunday. He ends the chapter saying one more Sunday was over nothing had changed. Existentialism is present in nearly all of Meursaults interactions with society.One such piece of evidence supporting Meursaults existentialism is his interaction with Marie. His association is unless sexual and physical. Meursault uses Marie to help him pass h is time he spends an entire Saturday with her. When questioned about love and marriage, Meursaults replies show indifference through their nothingness. Meursault is existentialist to the extent that he couldnt care less about the path his life (or lack of one) takes. The reader is constantly bombarded with short phrases revealing ever more Meursaults profitless outlook on a worthless existence.Examples of this come in the form of Meursault confining himself to only one room in his apartment, his ignorance to social expectations, his mindless acknowledgement with old Salamano and his dog, and most importantly his disregard for human life and the consequences for the removal of it. As mentioned in the above definition of existentialism, it stresses the responsibility for ones own actions. When Meursault comes to trial for killing the Arab, he finally realises that he cant take the responsibility. This is the main turning point as far as existentialism is concerned in The Outsider.F ranz Kafkas The Metamorphosis is equally as philosophical. The novella is written as a metaphor, with a very strong sense of vivid realism. The metaphor is for any situation in which someone tries to break free form a social norm, only to fall failing to convince the society that his/her action is just. The protagonist, Gregor Samsa, brought society against him when he questioned his life as a travelling salesperson. Social expectations had put him in his place, but he decided, although the reader may assume quite subconsciously, that it was not the place for him.His wish to remove all social burdens from his shoulders is first illustrated to him through his transformation into a monstrous vermin. The protagonist was the narrator in The Outsider, a man who told the story of his demise from existentialism, only to find he indispensabilityed a life just before his chances were taken away. The Metamorphosis, on the other hand, is narrated on the one-third person, where the reader re ceives an unbiased view of Gregor Samsas attempts to become existentialist.Where Camus used short to the point statements to show existentialism, Kafka has filled his novella with colourful descriptive literal language, in an attempt to point out the depth in any situation, such as Gregors many squirming legs, his visualisation of his room becoming ever small and ever more bland, and the descriptive nature with which the fatal apple becomes lodged in Gregors back and eventually allows him to die. The Outsiders Meursault is existentialist, finding a need for a meaning to life only when his is about to be taken.In The Metamorphosis, Gregor Samsa, on the other hand, has a meaning to his life, and wishes it away. The gradual move towards existentialism in Kafkas novella runs throughout, from the moment Gregor wakes up as a bug until the moment he breaths no more. Gregor shows that he knows his life has meaning when at the showtime of the novella he is more concerned about how he will fulfil his social purpose than what he will do about being a bug. Albert Camus said that we get into the habit of living before acquiring the habit of thinking.In that race which daily hastens us towards death, the body maintains its irreparable lead. ?In The Metamorphosis, Gregor thinks about his position, throwing his body into dismay, eventually leading to his death. As Gregor is further shunned by society for not conforming, represented in the novella quite dramatically by Gregor being a dung beetle among humans, he starts to forget any shred of meaning his life can have. He searches beyond his room for a meaning to life, but the further he ponders, the harder society hits him.You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life. ?Gregor realized his existentialism taking him over, as he gave his life to the destiny he had for it created. Having read both novellas, a reader could come to the conclusion that both feature a definite theme of existentialism, while The Outsider is centred on a protagonist who recognises the need to change from existentialism, and The Metamorphosis around one that recognises existentialisms presence in society.At the end of each, the protagonist either dies or is awaiting death. The deaths are brought about by a destiny the Meursault thought he couldnt change, and Gregor brought upon himself. Meursault realised too late that he wouldnt be able to take responsibility for his actions. It was only when he was forced by the trial to delve into his memory (something that he had little use for as an existentialist) that he recognised how he had shaped his own end. manner did have meaning to him then, and his was only to wish that there be a large crowd of spectators the day of my execution and that they greet me with cries of hate.Gregor Samsa allowed his life to end upon realising that he was free from society, but also that existentialism rendered him useless. Before his death, his indifference to everything was much too deep for him to have gotten on his back and scrubbed himself clean ?From Gregors point of view, Franz Kafka was correct in saying A first sign of the beginning of understanding is the wish to die. The end of The Outsider sees a man ensnare to start again, but ready too late.The conclusion of The Metamorphosis, however, serves not only to allow the Samsa family a chance to start again, but also to highlight that even following Gregors horrific ordeal his family will put Gregors sister through the same process that lead Gregor to his death. Gregors sisters life is given a meaning, and the reader often hopes that she recognises it and respects it. The Metamorphosis highlights that one must engage in social interaction to have a meaning in life, while portraying the grim hopelessness of a life determined by social interaction.The Outsider, on the other hand, follows an idea that quiet not conforming w ill only hurt oneself. An existentialist might argue that to hurt oneself would not matter, in hurting oneself (especially the way in which Meursault did by killing the Arab) one is giving ones life a meaning. Even if that meaning is sufferance, the agony will still end one day, as it is destined to, removing all meaning from all life. The two novellas give an honest outline of existentialism, and give, in both cases, existentialism the negative property that it leads to death.The authors were both passing regarded by their respective peers. Camus was existentialist, and Camus referred to Kafka as an absurdist-existentialist. Both have produced works bringing to light the grim reality of existentialism, yet neither has created an advertisement for it. It could even be said that the novellas where written to give meaning to the lives of the authors, and to stop society taking the roads of the protagonists. After all, who wants their indifference to change only when theyre threatened with observant murder? And who wants to die a worthless bug? words1668.

Experience hyperthermia Essay

Marian suffered from a rage stroke causing her proboscis to experience hyperthermia. Marian body went through the process of homeostasis from experiencing hyperthermia. Homeostasis is a state of body equilibrium or stable internal environment of the body.(Marieb 8) Homeostasis protects the body by allowing it to adapt to the environment. Marian homeostasis tried to cool the body but failed. Though Marian was lucky her daughter found her in time. When a heat stroke occurs the bodys homeostasis shuts down where the temperature end reach high enough to construct brain damage to where you die. Heat strokes can cause damage internally well as externally. Hyperthermia causes a positive feedback mechanism within the body. A positive feedback mechanism is a feedback that tends to cause the level of variable to change in the same direction as an initial change.( Marieb 9) When the body stimulus rises the hypothalamuss thermoreceptors start to work as the bodys thermostat.The thermorecepto rs send messages allowing the hypothalamus to make temperature changes in the core. When the core starts to raise the heat loss mechanism starts one or two things dilation of cutaneous blood vessels or enhanced sweating.(Marieb 833) Dilation of cutaneous blood vessels is where the vessels swell with warm blood, heat is lost from the radiation, conduction, and convection (Marieb 833) Some symptoms for a heat stroke are throbbing headache, dizziness and light-headedness, lack of sweating despite the heat, red hot skin, muscle weakness or cramps, nausea and vomiting, rapid livelinessbeat, which may all strong or weak, rapid shallow breathing, behavioral changes such as confusion, disorientation or staggering, seizures, and unconsciousness.( http//firstaid.webmd.com/heat-stroke-symptoms-and-treatment)The treatments of methodologies for hyperthermia that were used in this fictitious character study was to apply cold wash cloth to forehead and face, position in front of a fan while using a spraying bottle with water on her skin. Applying a cold wash cloth to face and forehead allows the body to drop in temperature. Positioning the body in front of a fan allows cooling. Spraying water allows hydration to the dehydrated skin. Hyperthermia is, also, used for cancer patients. Hyperthermia treatment heats body tissues to 113 degrees Fahrenheit to damage and bring down cancer cells while leaving healthy tissue unharmed.( http//www.ehow.com/about_6470647_new-hyperthermia-cancer-treatment.html)Hyperthermia can happen very easily. People need to wear sun screen, lose fitting of garb to cover the skin.Eat small portions drink plenty of fluids but not alcohol. Alcohol dehydrates the body. Watch the weather to see if a heat advisory is in effect. Make sure not to do hard exercise work out during hot days. Talk to your primary doctor to see if your medications or your disease(s) can be effected by the sun. In this case though, Marian suffered from a heat stroke due to b eing in a house with no windows open. Hyperthermia is more harmful to infants or small children, elderly, overweight, people who are ill or medications. Small children or infants depend on others to protect them. They are defenseless in the sense when it comes to staying out of the sun, sunscreen, and hydration. The elderly may not feel heat stress. Elderly for the most part dont result or sense to the change in climate. People who have diabetes tend to have poor circulation.Poor circulation is dangerous during heat waves because the blood needs to eat throughout the body to cool itself. So having poor circulation already would mean the body would trouble pumping blood faster to cool the body, thus, causing a heat stroke. People who are overweight retain more body heat than skinny people. When having more body heat it causes heat stress. Heat stress leads to a heat stroke. People who work out can over do it and experience dehydration. Dehydration can cause heat stress. People who have heart disease or high blood pressure are at risk because when the body is trying to the cool its self the heart has to pump in a faster pace causing the heart rate and blood pressure to go up.This is not good because it causes these people more stress on the heart. People on other medications have to be careful because the sun can cause increase or decreases in the function of the body which the medications are already trying to control without the factor of the sun. How a medical personal treat hyperthermia is very carefully. The body can be damage either by the tissue, brain, and /or body organs or maybe all three are damaged. The first thing is to check the peoples vitals to see if they are stable. Second, a physical assessment can be done to look over the skin.

Individuality in 20th Century Art Essay

20th Century art has spawned great art forms. Its evident transformation had triggered the promontory of whether or non the development was caused by the pure genius of the artist or by the antecede art that he was born into. This essay will discuss how the artists of the 20th century have do art almost indefinable (Nicolas Pioch, The 20th century) by expression into the quotes of Immanuel Kant (1790) and Andre Malraux (1953), as well as looking at some actual relieve starselfs before and after 1950 which would illustrate that art has clearly fuck off an expression of an artists emotions and thoughts as honed by the past.As individuality steps in, we will most look at how an individuals soul is actually affected by his experiences and orientation on various aspects of his existence such as how he could have been raised, how he whitethorn have been loose to previous artworks and the like. Immanuel Kant, in his quote from the Critique of Judgment (1790) had clearly defined genius as, a talents for producing that for which no definite rule can be given.I believe that this is like how scientists atomic number 18 referred to as geniuses, they have defied popular beliefs or what had actually become a norm for their time or era. They would produce materials that are not everyday for the majority. Similar to this, I believe that such was also the shell as he may have found that an artwork, which proved to be unequaled for its genre, is already a increase of a genius. A good example of what was said to be a work of a genius was that of Vincent Van van Goghs Starry Night and Donatellos Crucifix (images sh own in the Documentation).These were considered singular and were painted outside the what was considered as standard during their time or era, as these works had clearly defied the usual idea of what our usual picture of the heavens is (Starry Night) as well as the common picture of how savior was crucified. Texture of these creations also scream of individuality as was the case with Van Goghs work. As was said by I. Kant, airplane pilotity must be its primary property for an art to be considered as the work of a genius.It is clear he meant that it was something that was not usually done barely did not deduce it to not being influenced at all by artworks that came before them. Instead the focus was on how they have do their creations different from the others without necessarily straying from the same idea or thought. Like in Van Goghs work, there had already been paintings depicting the heavens at night but its form and grain as well as the colors utilized were clearly out of the ordinary and had been very original despite the presence of previous artworks that had been made.On the other hand, Andre Malrauxs, The Voices of Silence (1953) compared artwork to a child that matures. inwardness that art basically evolves. It does not necessarily veer away from its contemporaries but is cleard from what he may have experienced . Like a child that may have learned to walk more guardedly after acquiring a scratch from a fall, an artist was also said to rise from their own conflicts and the achievements of their predecessors.A person that may have lived within a war-torn era may create an artwork that depicts what he had witnessed, at the same time picking out best practices from works that were antecedently done by others and using them as inspiration to put his experience or what he had witnessed into a work of art. As such, A. Malraux was right about picking them out from their struggle with the forms that others have imposed on life. We note though, that experiences do not necessarily remain within the context of a persons personal struggles but can derive thoughts from their successes as well or the comfort that they may have had.A classic example is Jose Manuel Merello Arvillas bodegon electrico, which depicts Spains colorful yet subdued civilization evident in the shades and texture utilized. Simila r to this is Vijendra Singh Devras painting of a three-part series called the olive-drab Night, where the texture was actually smooth and the contrast was stark that may be an evidence of the painters experiences or social status. It may not be easy to defy the norms. An artist is faced with the endangerment of being singled out either as great or poor.The genre of which the artwork is in defines the product that the artist creates. As mentioned in Necrophilic Logics and the revolt of the imagination, http//www. geocities. com/kk_abacus/carp. html A split between the rational number and irrational is constructed by every rational system each rationality creates a corresponding irrationality, that which does not fit inside of it. Therefore, each rational system has inherent limits. To break out of a rationality, one must also be capable of conceiving of that which lies beyond the limits of that system.Rational systems can be useful tools but they can also become mental prisons. Th ere is a slim demarcation between the subconscious and the imagination of a person as it says that both are something that goes beyond the inherent limits of mans rationality. As such, it is clear that an artists genius is based on how he creates a unique description of what he has undergone or experienced as well as his absorption of what had been proven in force(p) and successful for other artists as well.

Biz Cafe Reflections

My biz Cafe ruse Learning Experience Davenport University Abstract This paper will cover a reflection of my experience with the game Cafe ruse. After reading this paper, champion(a) should have an idea of what I learned from the simulation and how it stimulates. I will be talking about the challenges my team and I dealt with and how we overcame these challenges. Most importantly, I will be talking about how we made burnt umber bean Connection fertilise as a thriving burnt umber shop.In this paper, I will as well as discuss my thoughts on teamwork and the significant factors of running a small business. My Biz Cafe Simulation Learning Experience Taking part in the Biz Cafe simulation has been one of the most motivating, enjoyable and enriching learning tools that I have ever been given the opportunity to utilize. It rattling gives you the surreal feeling that you are really running your own coffee shop business. I give notice the creativeness of the simulation and the fact that it provided a fun, delightful educational experience for me.Biz Cafe has allowed me to change by reversal acquainted(predicate) with the significant factors of supremacyfully starting and running a small business. Some of the significant factors include management, marketing, operational and accounting decisions. The Biz Cafe simulation provided hands-on experience that allowed my group members and I to make the clamant business decisions that contribute to the making or breaking of a business. Overall, I have certainly essential a better understanding of the management of a small business and what it possibly feels like to become an owner.Having the opportunity to start and run a simulated coffee shop from a practical standpoint, I have been able to broaden and strengthen my knowledge of the day-to-day operational functions of a small business. With the inspection and repair of my team, we were able to make the careful decisions needed in order to run as a successf ul coffee shop business. Coffee Connection In the start-up decisions, the name we chose for our cafe was Coffee Connection. We agreed upon the name, Coffee Connection because we thought that the name was nice and appropriate for our cafe.The furniture we chose for our coffee shop was the used furniture which was cheaper for us. Choosing the used furniture proved to be a good choice that in the long run worked for our coffee shop. We also decided that purchasing the high capacity espresso machine would be very at ease for the business. The machine turned out to be a great investment that served Coffee Connection very well. Challenges We Overcame A challenge that we faced with our coffee shop was making the staffing decisions. We struggled with trying to figure out a sufficient number of managers and servers to hire and an appropriate pay for them.Around the beginning of the simulation, we had a nice amount of servers which resulted in us receiving an award for best staff. After we extended hours, things seemed to go downhill with our staff. As a result, this had an essence on the overall service of the workers. They were not as happy or productive as we had hoped. Our managers were fitting stressed out and our servers were being overworked and even a couple of our servers quit. This lead to us hiring more servers, other manager and giving our managers a raise. These necessary adjustments were a must in our attempt to increase productivity.We also thought that by giving the managers a pay raise, it would make them feel appreciated and motivate them to work. quotation is what is needed to inspire employees to do their best. According to credit line Now (Shah, 2009), People are willing to workand work hardif they think their work makes a difference (p. 284). After all, a companys employees are their most valuable resource. During each round of the Biz Cafe simulation, we tried to exercise a realistic way of thinking when making important decisions that woul d have an impact on our business.When purchasing coffee, one thing we did not take advantage of was sales forecasting which was probably our biggest mistake. As a result, our coffee purchases were constantly off. Not taking advantage of sales forecasting caused it to be difficult to determine an adequate amount of coffee to order for just about every round. What Made Us Successful former(a) on in the beginning of the simulation, I think we did a great job as utmost as brand awareness. We were sure to take advantage of the radio and newspaper advertisements. Before long, business was booming.The advertisements were one of best decisions we decided upon due to how much business we brought in by simply marketing our cafe and product. By investing in the advertisements, our sales were definitely increased. Good marketing is undeniably one of the keys to the success of a business. As a team, it is most important to always work together if you plan to succeed. end-to-end the Biz Cafe s imulation, my teammates and I each put forth an awesome team effort by working together. We all brought different ideas and thoughts to the table.Communication is one of the most vital aspects in working as a team. We made it our business to meet on our groups discussion board to discuss our each week decisions and goals for our coffee shop. Each of us was determined to run our cafe successfully. It was pretty fun participating in the simulation with them. Constantly keeping track of the other cafes helped us determine where we should be. Our ultimate goal was to experience and run as a successful cafe. Overall, I think we did a good job References Shah, A. J. (2009). Business Now (p. 284). New York, NY McGraw-Hill.

Movies Realism Literature Review

INTRODUCTION Cinemas ar the central spot of peoples visual enjoyment, acting as the medium between the art of delineation conductors and the auditions send offking the t peerless arm from real world human race. It is at the cinema where people enjoy themselves by watching movies that they may point out interesting initially regardless of the language, issuingal anestheticity or storyline, as long as that superstar token movie is intriguing sufficient to make them go to the cinema to pick out their movie-o-meter filled with appealing crafts from some(prenominal) directors.The cinemas as they ar today atomic number 18 far heartyly different from what they utilise to be decades ago, as this highly profiting business has been going on since the 1850s, special(prenominal)ly originated in England to be the first in common screening, although the first use of movie projection is unkn knowledge. However, putting aside the revolutionary cinema technology, iodin goodly movie is mostly contri plainlyed by the production team dedication and hard works. It should non matter if a movie is less use in impressive CGI since a plain movie but with decorous cast and contentedness, it could match with a movie rich in the technology.This kind of good content or storyline is an early(a)wise factor in that has been influencing both the production to create such movie which is poor in fake yet astounding visual appearance but to pursue to a greater extent on the content largely. It has also been observed that a good movie needs good script or talk other than the casts, for instance _V for Vendetta_ (2005), it did have a few scenes in CGI but the real strength easy the success of this movie was the dialogue, its great casts and the political theme.The mentality of the topical anesthetic anaesthetics towards Malaysian made movies has always been criticized by Malaysians ourselves only the irony is despite the constant claim of Malaysians that they coul d tolerate Malaysian movies, this phenomenon whitewash exists, where people in particular the investigate subject, Malaysian audiences, stand on this air of the reasons they ditch local most local movies as fantastic in contrast to its crux of escaping pragmatism. Often in tonicspapers and mass media people could be markn writing to editors on how disappointed they were in local movies direction but praised the realism aspect on irrelevant movies, particularly of Hollywood.The reason movies or whatsoever other forms of visual amusement were created was to add some unnaturalistic factor launchd on the reality of the world outside the movie, since the movie production open firenot make money if they fair(a) simply target what the audiences have gone through every day in their lives, nothing of new and fresh that could catch the attention of the audiences. This research is anticipated to know wherefore such paradox exists among the local hitchers particularly, or some thing about the mentality of Malaysian audiences.When this peculiarity is triggered, at that place be parties affected definitely. The open wallop would be on production companies, with very narrow focus on local market place itself, these production companies would not be able to sustain longer given that this sentiment goes on. It is obvious enough since when on that point is lack of support and interest, plus the unfair discernment by the Malaysians, the companies have no other way than to close graduate production, or face far worse condition of bankruptcy.It is not equitable the companies that would have to shut down, but indirectly the actors and actresses would have to start over something new to accommodate their lives, the well(predicate) enough to have backup form of income could still survive, but the bigger impact is the industry lead be crumbled, as the industry has neer been given a chance to prove that Malaysian movies could grow and change the mindset of Malaysians in the first place.Secondly, local TV companies would also face difficulties and humongous set down to procure contrary TV contents more to cater the hankering of viewers, as well as to fill in the absence or the sheer lack of local movie content. The negativity circle continues to Malaysian government policy of immaterial content, with this much impact slowly influencing the mindset of people, government ordain require thorough amendment of its policy to curb the outside content while preserving the local one, as although this phenomenon is still not chronic, however it is best to fear and prepare for the worst.Although the process of obtaining past researches on similar phenomenon yields nothing, thence this research is believed to be pioneer in digging deeper into this peculiarity. However, it is mostly netherstood that some variables, or the do factors are such the likes of age, education, place of living, influence of significant others, different subcultures , and as well as level of exposure to foreign movies and online reviews.Initial observation (pre research) shows that people living in cities are more susceptible to this phenomenon, most possibly due to the flooding of foreign movies that are relatively better than local movies in general, may be reinforced by the pressure of others into forming a typical mentality. The Phenomenon Exactly like previously mentioned, the peculiarity that triggered the research in the first place was what causes the incongruity of denying local movies as realistic while at the same(p) time concurring how realistic foreign movies are on the same derriere that movies are not mantic to be real.There is no problem with the ticket sales or revenues of local movies, since local movies do receive high gross profit in local market, for instance Cicakman,, a hero-fantasy movie scored RM6. 7 million while still in the same movie theme, Spiderman scored USD 2. 1 million in Malaysian market, of course it is no t fair to compare the fan base but this proved that there is no problem with the behavior of Malaysian viewers, but the perceptual experience of the people. In simpler meaning, they do watch local movies but constantly undervalue every factor available in regards to foreign movies, and this research is meant to discover the plausible sources. Depende*nt Variable In determining what drug-addicted variables of this research are going to be, firstly it is important to identify what kind of approach the research is going to be conducted, and since the topic is planning to digging up the mind or blot of people, hence recognition approach is the constitute channel to analyze the Malaysians mentality on whether they recuperate local movies are not realistic compared to foreign movies. Therefore it is obvious that the intuition or mindset of the local Malaysians is the subject issue, which is ultimately the dependent variables that would be affected at the end of the cycle of factor s.A perception is the result of many another(prenominal) surrounding elements or influencing factors, whereby it is like a blank canvas ready to be painted with the colors of perceived reality affecting the mindset. Hence, it is ironic that for a movie watcher to have biased insight against the local movies escaping reality nature, but what is wryer than that is through initial observation of this phenomenon some people do not have this filth and because of that it further strengthens our decision of making the perception of audience as the dependent variable where it will see changes when any independent variable is put as a trigger or cause.The perception of audience is also place to be the dependent variable due to the fact that they live in Malaysia, which are supposedly giving them the familiarity of the culture that is incorporated into the local movies, and since it is a psychology phenomenon we cannot directly measure ones mind but we can measure up the extent or the spre ad of this particular perception of movie audience. With all the rationale it is then decidedly that we are going to use the perception of audience as the dependent variable that changes agreely to the identified independent variables to get us close together(predicate) to the reality of the research topic.Independent Variables As mentioned earlier, there are forces that act behind the shadow of the dependent variable which was the perception of unrealistic local movies among audience. There is not only one but many credible elements that manipulate the outcome in various ways when these independent variables are put in motion to exploit the results in diversified changes. The factors below are notified to be of the most significant variables that could show momentous variety outcome on the dependent variable. ?Flooding of Foreign MoviesUndeniably the ratio of foreign movies in Malaysia has significantly overshadowed the locally made movies. There is no restriction only to Hollywo od movies, but lately many more movies from all over the world such as Middle Eastern, Bollywood, European, Hong Kong and lacquer gets the attention of movie distributors in dispersing the foreign movies here in Malaysia. Judging from the overall movie titles per month basis, locally made movies, be it Malay, Tamil or Chinese movies are still on the minority scale compared to the available foreign titles which make up most of the demo list.With this much flooding of foreign movies that does not halt its presence here in Malaysia throughout the whole year, Malaysians are served with these foreign movies in particular of Hollywood (being the most popular), therefore it is definitely a crucial factor to count in the exorbitance of the foreign movies may contribute to the perception of Malaysians that local movies are nowhere as realistic to foreign movies. ?Influence of Friends There is no single person on earth can stand retirement hence the very reason why they need company.Fr iends do indeed play the most significant role of shaping the not only attitude but also the large percentage of perception pattern. Studies show that the influence of friends often surpassed the influence expressed by family members particularly during the age of adolescent afterward it would be a mixture of many factors. People also shares more secrets with their friends, so in this fortune people will be frequently affected by their friends mindsets to envision and share common view on a particular movie, as the one that people go and watch movies together are with friends.It is important to keep ones insight perhaps on any significant issue in line therefore resulting in strong and impenetrable wall of perception on some(prenominal) issue that they agree on, and it could be unintentionally in the beginning but the effect of the friendship especially brotherhood-like bond will be concreting their perception on local movies realism. ?Pre-nurtured Stigma of Superior Others As c itizens of a country that has gone through many colonial rules since half a millennium ago outset with Portuguese in Malacca in 1511, Malaysians (Malayans before independence) had always been conquered both physically and internally.These conquerors proved that they were not only superior in military and firepower technology, but also they left the impression that we the natives of our land could never stand on par with them in everything including culture, deeply tainted within our ancestors perception. Unfortunately this stigma has been ancestrally passed down from one generation to another and even now some Malaysians do still consider the frequent of the other side to be greener.Although it sounds general but this perception is strong enough to be identified as one of the factors that could cause dissimilarities in the dependent variable as they watch and analyze a movie through a programmed way of thinking although it is full of preconception. ?Technology Used in Movies pract ical is commonly delimitate as aware or expressing awareness of things as they really are, and if we are to follow this version of realistic then the scientific aspect in a movie plays passing important role to influence the perception of viewers.The technology of CGI and lately the assimilationof three dimensional perspectives have caught the wows and awes of audience. The primary(prenominal) point in taking the technological aspect of movies is since foreign movies magically make something that was not there to appear, in other word, fake but are considered as realistic, then do the low technological local movies that do not go through this process of faking things out awkwardly being regarded as unrealistic?As weird as it may sound, this is what makes the technology used in movies as an mend factor that could shift the mentality of viewers that local movies are not realistic out of the stable axis. The burden of a movie success is not just lying on the shoulders of the acto r and actresses wholly but a movie is the child of a director therefore it is the responsibility of a director to make sure the overall quality of the movie is intact. A movie direction is the result shown by the combined talent, skills and hard works of the production team including the casts, crews and producers.Bad leadership and directing by a director will ultimately summon dissatisfaction from the viewers and critics, for example. With this principle it is not surprising that it gets to be one of the factors that influence our dependent variable. Research Objective Who is not attracted to the animating pictures projected on a huge, considerable silver screen and watch our imagination gets flashed on the screen? The world nowadays has changed drastically that entertainment is not only limited to the words written on paper, also not the television series nor movies, but it has expanded close to once before science fiction.Entertainment can be defined as a diverting activity t hat holds the attention of the people. Entertainment by itself holds wide definition so it is wise to peg down to a smaller scale of business aspect, since movies or films is a rebuke containing motion pictures to be viewed purely as a medium of art in the bigger entertainment industry. Mankind has studied many things that are intriguing enough to them, either just for entertainment or educational nominate, and throughout the times academicians have regarded movie industry as a legit study playing area that provides the opportunity to examine the elements of movies or films.The ever expanding cinema or Cineplex has turned motion pictures as one of the most profitable entertainment industry especially in Hollywood, which is the pioneer in almost any new film technology. Digital format has taken the place of analogue film technology and the changes can be immediately seen, hardly nowadays a cinema used roll-film and viewers had to experience the visual scratch anymore since cinema projectors had switched to a digital video projection as well as cleverly stimulated surround sound.Every moment passes the scenes of movie industry is changing, one second contiguous will be different than one second before, as the entertainment industry especially in the movies form will keep on evolving to cater people needs. Research Questions _Is the flooding of foreign movies cause a person to have biased perception on local movies? _ Through this question we could get a more in-depth approximation on the relationship between the foreign movies invasion on Malaysian shores and its impact on the perception of Malaysians.This question is remarkable since there are people who think of local movies are more realistic than foreign movies, despite the fact that Malaysian cinemas are constantly showing foreign titles more than local movies. It is important to relate the over exposure of foreign movies inclusive of the reviews and other promotional attempts with the impact on the v iewers so we could assess the depth or extent of these devil variables. Does influence of friends affect the mindset of Malaysians to underestimate realism of local movies?Friendship forces a person in that circle to behave, think and perceive things on the same line with very minimal deviation. It is no oppugn what friend factor could influence ones perception, and this is why it is beneficial to know how far do friends play their parts to mold each other by imposing a general idea that is to be shared by the circle, or in the process there is a possibility that the impact is backed up by other hidden factors, unseen until they strike. We will be able to find out whether the question will bring us closer to yes or no by analyzing the answers from the samples during the research.Does the stigma of superior others instilled prematurely impose biased perception on local movies? As mentioned previously under independent variables, it is widely known that even though through words Mal aysians may deny that they do not think outsiders are always ahead of us, but their behaviors may tell otherwise and perhaps describe the true perception. Therefore, we would measure how far this one particular stigma is affecting the phenomenon we are toilsome to study. The caustic remark is too great to be cast aside since realistic factor in local movies can never be as close as o those of foreign movies according to the phenomenon, but by obtruding our definition of the nature of movie which is as an escape to real world, is not it supposed to be otherwise? Is the perception of realistic factor of local movies shaped by the technology used in movies? The evolution in cinema technology has always started outside of Malaysia, thus one of the reasons why there is not much newer technology used in local movies. However, is there any basis in theorizing a movie is not realistic when it does not use sophisticated technology? If there is, will it be affecting whether people like the m ovie or otherwise?This question should be tackled since most viewers in particular the Malaysian viewers do not have the cleverness to analyze movies from education and artistic aspect, but often lay opinion based on what they see with naked eyes, which should conform its nature of entertainment. Does directors proficiency have any impact on what people think of realism factor of local movies? Just like the casts, directors do have their own fans and followers who support them in their career, and just like the actor and actresses also, the industry appreciate and recognize directors percentage as the most important aspect of movie success.Their skills differ thus the reputation they have been grammatical construction is identified as one of the question on whether they do take tolls on people perception of local movies to be deemed as not realistic enough, satirically going against escapism core purpose of watching movies. Reference Perception. In Wikipedia. Retrieved February 2 2nd, 2010 from http//en. wikipedia. org/wiki/Perception Dictionary. com (2010, February 22nd). Perception Define Perception at Dictionary. com Retrieved from http//dictionary. reference. com/browse/perception Internet. om (2010, February 26th) What is Movie Mode? Retrieved from http//www. webopedia. com/TERM/m/moviemode. html_ BoxOffice Mojo, (2010, February 26th). Species (1995). Retrieved from http//www. boxofficemojo. com/movies/? id=species. htm BoxOffice Mojo (2010, February 26th). Species II Retrieved from http//www. boxofficemojo. com/movies/? id=species2. htm BoxOffice Mojo (2010, February 28th). Spider-Man (2002) International Box Office Results Retrieved from http//www. boxofficemojo. com/movies/? page=intl&id=spiderman. tm Intro2u Blog (2010, February 28th). Cicakman 2 Retrieved from http//www. intro2u. net/new/2008/08/cicakman-2/ Syed Ali, Syed Azwan, (2010, March 3rd). Local Film Industry Moving onward Retrieved March 4th, 2010 from Bernama website http//www. bernama. com/bernama/v5/newsfeatures. php? id=479303 M. Varkevisser, Corlien Pathmanathan, Indra and Brownlee, Ann (2003). Formulation of Research Objectives, Designing and Conducting Health System Research Projects, (Module 6) Retrieved from http//www. idrc. ca/en/ev-33011-201-1-DOTOPIC. html_

Mandatory Drug Testing

On September 15, 1986 President Reagan signed executive director Order 12564 as an attempt to establish a medicine-free Federal workplace. The order constitutes the condition in which employment of all Federal employees to refrain from substance ab habit even when off-duty. After the Executive Order, the do medicates Free Workplace Act of 1988 was created to intensify the intention to create a drug-free environment in the workplace. It is a general knowledge that everyplace the years, there has been the increase of drug use and abuse unequivocal in the society.Thus, this creates an alarming realization for companies to maintain a strict requirement of employees and future employees free of drug use. The need for the mandatory drug interrogatory indemnity both has its advantages and disadvantage. But on a ad hominem view, the advantages outweigh the disadvantage. This can be attributed to one of the major factors the accompany should not divvy up the risk. (LaFoyette, 2001) The company over the years had provided society with the best and feature equipments that aids patients during the crucial heart and lung transfers. biography is the main push of the company more than gaining profit from the sales of the equipments. Thus, this entails that risks should not be taken at all cost. Life as the matter in which the company holds its integrity to protect must switch it a forecast to ensure that vision with the confidence of having employees fit in the kind of demand the company requires. The mandatory drug testing policy addresses that.Why enforce the drug testing policy?The first point for employing the mandatory drug testing policy is due to it being a constitutional right. The United States Supreme Court has hold that mandatory drug testing of employees is constitutional permissible and one- third of both private and public corporations keep adopted this policy. It is of fact that companies deserve the right to accept or deny employment from a p erson for reasons that whitethornbe undisclosed by the employers. This attributes the right of the company to seek the best among its employees.The second is the right of the employers to make it a point to hire the best and most qualified employees.Third, there is the concept of employment at go away. This concept describes that an employee can either accept or protest his employers drug testing policy with the notion that he or she agrees to the terms and agreement between him and his employer. By law, this relates that if the employers wish to change the companys policies, then the employee either complies or quit the job.Fourth, there is the concern in society to bring out drug abuse and it has been clear that one of the greatest problems affecting the health and welfare of our population is the use of narcotics. Thus there is the need and the concern of the general public to stop one of the cancers in the society.Fifth, a reasonable employer will create a simple substance-abu se policy as he or she may deemed fit. This will begin by putting a blanket of prohibition among the employees in the use, possession and statistical distribution of drugs and alcohol in the workplace. It is also wrong for the employee to work under the influence of drugs. And there are disciplinary actions taken for violation of the policy.An employers may see the possibility of misidentifying an employee under the influence of drugs but this can be relieved if proper documentation happens of the discharge decision is advisable and there lies the importance of reasonable- suspicion for the employer. in that respect is the employers right to state in the employees contacts the provisions and abnegations of the two in the matter of drug testing. With suspicionless drug testing of employees, there we maintain the quality of employees we have and seek.The companys integrity and credibilityWe should always keep in mind the companys reputation at being the leading manufacturers of heal th equipments responsible for opposite people lives. The legal grounds of the drug testing policy being permissible are sensible for us to make the necessary and objective decision in having this policy taken into effective. I asked whether we should take the risk.I say we do not. It is the companys policy to maintain its integrity and credibility, and we should do that by maintaining the quality and fitness of the employees. The company may sacrifice money and risk unlawful dismissal lawsuits, but it will be worth it if the company is made sure of its employees. The life of the companys consumers is at stake, risks should never be taken in place of their lives.ReferenceAnonymous. (2007). Drugs, Police and the LawDrug Testing. Retrieved February 28, 2007, from http//www.drugpolicy.org/drug-testing-policiesLaFoyette, H. (2001). Mandatory Drug Testing Electronic Version, 17. Retrieved February 28 from http//www.usfsp.edu/ fundament/.McKinney, J. R. (1999). The Effectiveness and Lega lity of Random Drug Testing Policies. 1(1),Niznik, J. S. (2001). Job Searching Technical Supports Equal luck Employment Electronic Version. Retrieved 2007 from https//www.thebalance.com/employment-law-advice-best-websites-2071543.